Morgan Gilpatrick
elyemedia.com
Expertise
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Establishing collaborative partnerships
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Developing and expressing institution’s unique voice and through engaging marketing and communications campaigns
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Leveraging online and offline platforms
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Managing websites
Storytelling
Websites
The challenge was to update the website to meet three goals: change the structure and content to focus on recruitment, meet web accessibility standards, and change the platform from desktop to mobile-first. We partnered with the iFactory and OUCampus and the campus community on a two-year journey to re-imagine the university's site.
Environmental Design
The Exterior Phase of the Bowie State University Wayfinding Masterplan culminated in the summer of 2019. My role was to ensure that the university's brand standards were represented in quality design and implementation.
Exhibits
Eight panel modular exhibit for Bowie State University
Bowie State University celebrated its 150th anniversary in 2015. My challenge was to tell the compelling story of the 150 years since its founding with an exhibit that could be set up in different configurations. It appeared in the Maryland State House and in the Main lobby of the University’s Administration Building.
Text written by Morgan Gilpatrick, Damita Chambers, and Cassandra Robinson. Design and layout by Morgan Gilpatrick. Modular exhibit manufactured by EPI Colorspace.
Video
Promotional Video for the Entrepreneurship Living and Learning Community, Bowie State University.
The script was written a quick cadence that reflected the energy of entrepreneurship.
I was responsible for every aspect of the video from writing the script, storyboarding, hiring the videographers, hiring the voice talent (a Bowie State Student), and overseeing its production.
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